Wellness isn’t any one thing. What makes one person feel vital is akin to an intimate patchwork, carefully crafted and woven over a lifetime of experience. In this campaign, we get an intimate peek into what wellness has meant to specific individuals throughout their journey, starting with Jennifer Aniston and Addison Rae.

Cashmere is more than just a fabric; it’s a feeling. It’s transformative, regenerative, and adaptable. While inherently luxurious, it wraps you in a sense of home. Cashmere radiates comfortable luxury, which should be cherished, loved, and passed down through generations.

Guest in Residence, Gigi Hadid’s fashion line, is built on the idea of ‘Future Heirlooms’ - pieces designed to transcend trends and time. The brand’s identity reflects our shared human experience: we’re all temporary guests in this world, each leaving our unique mark. Every garment tells a story, inviting you to add your own chapters as you wear, love, and eventually pass it on. In this way, each piece becomes a testament to the beautiful, fleeting nature of our time here and the enduring connections we create.

Since 1994, Old Navy has embraced being big, bold, and a bit campy. For its 30th birthday year, and with new creative leadership, Old Navy wanted to turn up the style with a breakthrough new expression for the brand — reviving the love, the style, and the now-stalgia for everything Old Navy.

For their Fall Denim campaign, we brought back that classic Old Navy sales pitch energy. Playful, punchy, and proud — because more really is more!

Baksetball isn’t a gendered game. It’s a game of skill, passion, and dedication. The ‘W’ in WNBA has long stood for Women, but we’re taking that ‘W’ back because every player deserves recognition for their athleticism, not their gender.

 "Take the W" is a pitch I developed for the WNBA as the associate creative director and copywriter. It was all about boldness: using crisp, unforgettable visuals and words that stick. It turned the WNBA into a cause, making every moment more than a play—it was a statement. "Take the W" wasn't just a campaign; it was a call to arms, rallying fans to see the league in a whole new light.

GAP is iconic. Its groundbreaking ads, celebrity partnerships, and distinct eras have defined fashion and culture for decades.

So when GAP needed to reconnect with its roots, we jumped at the opportunity to bring back its core values: joy, optimism, and authenticity.

'Meet Me in the Gap' transformed GAP's iconic white space into a cultural melting pot, blending unexpected elements: auctioneers with beatboxers, jazz virtuosos with skate crews, even pairing Cher and Future.

What does your brand sound like?

 Elias Audio Branding, a division of Universal Music Group, is a pioneer in audio branding, composing music, and sound for brands.

Highly regarded in the industry, the goal was to position Elias as the original audio branding studio. As the Associate Creative Director, I was involved in the brand's transformation at all stages, from strategizing and establishing its new principles to refining its messaging and guiding the evolution of its visual identity.

Happier Grocery is reimagining a happier, healthier New York City.

I developed their brand voice and narrative, creating an informative and inviting space that helps Happier Grocery stand out through thoughtful design and clear communication.

 If you live in NY, take pictures, make movies, listen to music, play games, you know B&H Photo — they’re an institution with a seriously loyal following.

I joined as an ACD during B&H’s 50th-anniversary celebrations, and our focus was clear: champion creativity. I spearheaded ideation and copywriting in developing two impactful videos, celebrating the brand’s legacy and its role as the hub for creativity.

Vanity is a collection of LA vanity plates I shot with two friends between 2019 and 2024.

It's our love letter to LA, a candid, sardonic tribute that captures the city's spirit from the best seat in the house: behind the wheel.

Available Fall 2024.

Stuart Weitzman champions bold women who redefine boundaries. When they needed a fresh voice for their latest collection, they turned to a familiar face with an unexpected passion. Enter Gigi Hadid: model, longtime brand ambassador, and boxing enthusiast.

'Do it Right' transformed the runway into a ring, blending high fashion with raw athleticism, and examined Weitzman's signature craftsmanship with a powerful punch of Gigi's spirit.